NISPO

FROM A NAME TO A PLATFORM

Nispo was a comprehensive, 360-degree project that allowed me to leverage a wide range of my creative and technical skills. The core objective was to build a distinct brand identity from the ground up, starting with the brand name—a clever fusion of “Nis” (like Nis2) and “Hippo.” To establish a market presence that was both authoritative and approachable, I developed a visual identity centered around a unique color palette and a cohesive design language that effectively differentiates the brand from current competitors.
The first mascotte proposal, a 2d animated colorful hippo, discarded because of low authoritarian look.
The first mascotte proposal, a 2d animated colorful hippo, discarded because of low authoritarian look.
The shape was not convincing at all, didn't reflect the brand values.
The shape was not convincing at all, didn't reflect the brand values.
The 3D was apreciated, but again, the sweater and eyes design were too casual.
The 3D was apreciated, but again, the sweater and eyes design were too casual.
I modeled the body of the mascotte in Blender.
I modeled the body of the mascotte in Blender.
After modeling, rigging becomes necessary, to put your character in every possible pose and for animating.
After modeling, rigging becomes necessary, to put your character in every possible pose and for animating.
Color, textures, bump and other effects make the final result more professional and friendly.
Color, textures, bump and other effects make the final result more professional and friendly.
Now the model is ready to be rendered.
Now the model is ready to be rendered.
With the model ready, I produced some animation to use in the website and for visuals.
With the model ready, I produced some animation to use in the website and for visuals.
One every element was ready, I started developing the landing page.
One every element was ready, I started developing the landing page.
Another screenshot from the Figma project.
Another screenshot from the Figma project.
The creative process began with the development of a minimalist logo, designed to capture the essence of a hippopotamus in a modern, scalable format. Once the logo was approved, I moved on to crafting a bespoke brand mascot—a sophisticated hippo complete with a suit, tie, and glasses—to embody the brand’s professional yet friendly personality. To bring this character to life, I produced a series of 3D animations specifically tailored for the company’s digital presence, significantly enhancing user engagement.
Beyond the branding, I was responsible for the end-to-end design of the landing page. Using Figma, I crafted a user-centric interface that perfectly aligned with the new visual identity, which was later implemented by a third-party development team. Participating in this project was a highly rewarding experience, as it allowed me to manage the brand’s evolution across multiple touchpoints—from initial conceptualization to technical UI design—showcasing my ability to bridge high-level strategy with granular design execution.

I developed the complete brand identity, mascot, and UI design for Nispo, blending strategic creativity with technical execution and animation.

This is the final result. The design has been improved to avoid some technical limits and to make easier the switching between mobile form and desktop form.
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