POINT OF PURCHASEMENT

COMMUNICATES WITH EXPOSITION

The following are a collection of works I carried out between 2019 and 2021 for a company based in Padua operating in the POP sector, collaborating with luxury brands such as Kering, Marcolin, Marchon, and others. The following are original creative concepts that were commissioned to me. The goal was always to amaze, to capture attention. It’s no wonder that my career later evolved into digital communication.
1. A display stand for an Oakley sports glove. The idea was to showcase the glove from the observer’s point of view while riding a bicycle.
2. Sugar packet holders for Iqos, designed to promote the brand in bars and restaurants. They were supposed to mimic the shape and materials of the device.
3. A display stand for “Italian Army” branded watches, hence military-themed. Unfortunately, the warlike style was a requirement from the brand.
4. A single eyewear holder for Oakley. The directives were to give lightness to the glasses while using heavy materials such as concrete and iron.
5. A napkin holder for Iqos, designed to promote the brand in bars and restaurants. They were meant to mimic the shape and materials of the device.
6. An ashtray for Iqos. Designed to promote the brand within popup stores, they emulate the architecture of Iqos Stores.
7. A briefcase that transformed into a display stand for Valentino glasses. The interior was in red velvet, one of the most challenging projects from an engineering standpoint.
8. A shoe display stand for North Sails. The #GoBeyondPlastic campaign aimed to raise consumer awareness about the use and damage of plastic.
9. A floor-standing display structure for Victoria Beckham. Minimalism and elegance were mandatory.
10. A single eyewear holder for Mauijim. The displayed glasses had the ability to float on water, which is why they were depicted above a wave of thermoformed plastic material.
11. A display stand for LEVITA, Geox’s ultralight model. The concept was: a shoe so light that it needs to be tied to a brick to prevent it from flying away.
12. A display stand for LEVITA, Geox’s ultralight model. The concept was: a shoe so light that it can even be lifted by an ant.
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